Business Case analysis Samples for Students †MyAssignmenthelp.com

Question: Talk about the HRM Business Case examination. Answer: Presentation For each business it is necessitated that fitting arrangement of choices ought to be taken to guarantee that it could proceed onward the way of achievement and maintainability. The report is created which will incorporate data related with different parts of business case. Data related with the significance of rate of profitability to the business and basic intuition at the working environment will be given in order to guarantee that proper arrangement of data could be conveyed to the business with the impact of which it could process the work procedure and could proceed onward the way of accomplishment just as supportability. Business Case The thinking to start the undertaking is being caught in the venture or the errands. It is an elegantly composed just as all around organized composed report which gives fitting arrangement of course to the association with the assistance of which successful arrangement of choices could be taken (Ainsworth, 2013). Business case is being utilized in order to break down employments of different arrangement of assets, for example, cash or the exertion which is being devoured in any sort of the business procedure and the assistance and bolster which will be given to the business in continuing and guaranteeing that the business could proceed onward the way of achievement just as maintainability (White and McLaughlin, 2011). Human Resource Initiatives Human asset gives a successful arrangement of help in any business case since it benefits legitimate arrangement of emotionally supportive network to the business with the assistance of which it could continue in the market. It is necessitated that legitimate choices ought to be taken by the business in picking proper human asset which could help in handling the work procedure in a powerful way (Weathington, Cunningham and Pittenger, 2012). Human asset gives helps in actualizing the strategies into reality so business could satisfy the necessities of the market and profit powerful arrangement of administrations to the individuals accessible in the market. There are different arrangement of activities which are being taken by the human asset the board like it is required to be a proactive business pioneer with the assistance of which business could continue in the market, proactive pioneers guarantees to step up to the plate and deal with the work in a proper way and to give a powerful arrangement of emotionally supportive network to the association with the assistance of which business could support in the market (Volkmann, Tokarski and Ernst, 2012). Human asset the board of the business centers around the top and high possible entertainers and aides in conveying fitting arrangement of help for them with the assistance of which affirmation could be made that these entertainers could stay persuaded and gives successful arrangement of help to the association (Rouwendal, 2012). Prizes and acknowledgments are being profited to the top superior workers which help them in staying inspired and give legitimate arrangement of help to the equivalent with the impact of which they benefit quality administrations to the business which guarantees that the business could process its work procedure in a smooth way (Owings-Edwards and Herz, 2011). Human asset the board utilizes the accepted procedures as a guide not when in doubt book (Nielsen, 2010). It is one of the great quality connected with the human asset the executives as it utilizes the prescribed procedures as the guide with the assistance of which it could guarantee to offer a powerful help to the association and keeps track records of all the negative just as positive perspectives with the impact of which work could be prepared with quality for whenever (Michalos, 2013). Taking such kind of choices a superior just as compelling arrangement of emotionally supportive network is being made for the associations with the assistance of which danger of vulnerabilities gets limited and association could process all the business forms in a smooth and inconspicuous way (Ldeke-Freund, 2014). Understanding absolute remuneration is another activity which is being taken by the human asset the board with the assistance of which different procedures related with business case (Karmarkar and Mangal, 2013). It is necessitated that the pay of the whole workforce ought to be structured in a suitable way with the goal that they could work appropriately at the work environment. It is necessitated that legitimate pay ought to be benefited to the representatives which could help them in dealing with their way of life and guaranteeing that they could stay persuaded at the working environment (Hunt and Secor, 2013). There are different activities additionally which are being taken by human asset the executives like different advancement programs are being started by the supervisors (Heynderickx, 2012). For instance to play out the errand with quality at the working environment it is necessitated that the association should move in the direction of to fabricate successful group. For this situation administrator of the business step up to the plate and guarantees that all the representatives ought to get appropriate pay as per the work I performed by them (Gil Lafuente, 2013). Human asset data framework is another viewpoint which is being contemplated by the human asset the board so s to guarantee that all arrangement of data ought to be shared by the representatives. Dealing with the data framework is a significant errand which requires recording the data in a fitting manner (Doyle, Bell and Smith, 2011). It is progressively significant that such sort of data ought to be raised in a legitimate way to the representatives working at the working environment, doing so helps in playing out the undertakings in a proper way and aides in guaranteeing that the assignments could be finished in a viable manner inside as far as possible which are being chosen by the association (Doing business in an increasingly straightforward world, 2012). Basic Elements of a Business Case Dealing with the business case is one of the most essential viewpoint in which it is necessitated that the business ought to basically assess all the things in an appropriate manner (Daly and Les, 2012). Associations should progress in the direction of to assemble proper arrangement of data related with different components which could help in dealing with the business case in a suitable way. There are sure components of business case which are being engaged upon in order to deal with the things (Cobb, Tworoger and Preziosi, 2011). These components are as per the following: It is necessitated that a short convincing assistance arranged issue explanations ought to be created by the association in order to guarantee that the business could support in the market (Cherneva, 2013). Building up the strategic well as vision explanation for the future which will help in tending to the future issues will help in profiting legitimate emotionally supportive network to the business case in which issues related with a similar will be tended to in an appropriate way (Bowden and Belfield, 2015). To deal with the business case it is necessitated that the portrayal of the particular goals of the work procedure ought to be accomplished in a suitable way. Such sort of depiction helps in dealing with the work procedure with the assistance of which legitimate emotionally supportive network is being made in order to play out the errands in viable just as fitting way (Appelbaum and Samaha, 2011). It is necessitated that the depiction and the reason for the favored methodology ought to be created by the association for the business case in such sort of circumstance basis for the work procedure ought to be created with the impact of which association could support and could guarantee to deal with all the work forms in an appropriate manner (Ainsworth, 2013). The announcement of the advantages which are worried about the partners ought to be created by the association so that in the business case partners related with the business should work viably and should give a viable arrangement of emotionally supportive network for the association with the impact of which it could continue in the market (White and McLaughlin, 2011). These are some of key components which are joined with the business case which are required to be engaged upon to guarantee that the business could continue over the long haul and could guarantee that the work procedure could be finished inside as far as possible required to play out the errands related with the organizations (Weathington, Cunningham and Pittenger, 2012). Money saving advantage Analysis The precise methodology utilized by the associations which helps in evaluating the qualities and shortcomings of the choices like exchanges related with the merchandise and enterprises, key exercises of the work environment, utilitarian prerequisites of the business, speculation done by the business on different ventures is being done is known as Cost Benefit Analysis (Volkmann, Tokarski and Ernst, 2012). It is necessitated that the money saving advantage investigation of the business ought to be done in a proper way to guarantee its accomplishment in the market (Rouwendal, 2012). Money saving advantage examination helps the business in furnishing the heading with the impact of which it could investigate all the angles with the impact of which the speculations done by the business could give different advantages and guarantee to give an appropriate arrangement of help to the business with the impact of which its procedures could be finished in a viable way (Owings-Edwards and Herz, 2 011). Standards of Cost Benefit Analysis There are different standards appended with the money saving advantage investigation in which helps in giving a legitimate arrangement of bearing to the organization with the impact of which different procedures of the business will be overseen in a suitable way (Nielsen, 2010). These standards of money saving advantage examination are: It is required that in a business case there ought to be a typical units of estimations where equalization ought to be kept up by the association with the impact of which work could be acted in an appropriate way. It is necessitated that the organizations ought to have legitimate arrangement of thought of different estimations with the goal that fitting arrangement of choices could be taken by it (Michalos, 2013). To

Term Paper on Ddbl Mobile Banking. Chittagong Cantonment Public College. Free Essays

â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- 1. 0 Introduction Dutch-Bangla Bank Limited (DBBL) has just because presented its versatile financial help growing the financial assistance from urban areas to remote territories. â€Å"Mobile banking is an option in contrast to the customary banking through which banking administration can be reached at the doorsteps of the denied segment of the society,† â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- 1. We will compose a custom exposition test on Research paper on Ddbl Mobile Banking. Chittagong Cantonment Public College. or then again any comparable point just for you Request Now 1 Origin of the Report This report is a result of one month Chittagong Cantonment Public College program arranged as the necessity of BBA program of the institute of Business. The work on this report was done as Field based Report composing and introduction program on Dutch-Bangla Bank Mobile Banking in Bangladesh at the Mobile Banking Office, Agrabad MB Office, Shah Amir Plaza(1stFloor),534/535, Sheik Mujib Road Agrabad , Chittagong. This report is doled out and endorsed by scholastic administrator Mr. Mohammed Abu Taher, Lecturer, Department of Business Administration, Chittagong Cantonment Public College. The report is entitled as Field based Report composing and introduction program on Dutch-Bangla Bank Mobile Banking in Bangladesh. â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- . 2 Objective of the examination 1. To set up a proper report on Mobile Banking System in the viewpoint of Bangladesh. 2. To realize the worthiness level of exchange by Mobile Banking by provincial individuals. 3. To discover the method of expanding the operational region of Mobile Banking in Bangladesh. 4. To recognize the degree of security and privacy of Mobile Banking in Bangladesh. 5. To discover the reasons of backwardness of Mobile Banking in provincial territory of Bangladesh. 6. To discover the cures of the issues to execute versatile banking for country individuals â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- . 3 Methodology of the investigation The approach practiced for this examination is as per the following: Types of Data: For this investigation both essential and auxiliary information has been utilized. a) Primary Source: Primary information have been gathered structure general individuals and client of mobile phone and bank clients. So as to gather the detail information, participatory perception strategy has additionally been utilized. b) Secondary Source: Beside essential information, vital auxiliary information have been gathered from the Newspapers, sites, course readings, examine articles, government distributions and different distributed research takes a shot a t portable banking. â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€ 1. 4 Limitations of the examination Maximum exertion was given to make the investigation an effective one, yet it experiences some constraint those were evidently unavoidably. The significant ones were: ? Deficiency of timespan: The significant confinement looked to complete this undertaking was for the most part time requirements. The time imperative of the examination frustrating the course of immense territory and time for setting up a report inside the referenced period is extremely troublesome. ? Mystery of Management: The authority of DBBL didn't reveal a lot of data for keeping the association classified. They have limitation to unveil some discharge data to other. In this way, a few information couldn't been gathered for privacy or mystery of the executives. ? Green field area: One of the significant confinements of this report is that no past investigation is done previously. In this way, auxiliary data was scant. ? Caught up with workplace: The authorities had a few times been not able to give data on account of their tremendous routine work. That is the reason we don't assemble tremendous information about the basic issues. It is extremely hard to assemble information from where individuals don't have any acquaintance with me for quite a while. Absence of data: In the site, Mobile banking related data was restricted. â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- 2. 0 Organizational review DBBL was the primary bank in Bangladesh to be completely mechanized. The Electronic-Banking Division was set up in 2002 to attempt fast computerization and bri ng current financial administrations into this field. Full robotization was finished in 2003 and therefore acquainted plastic cash with the Bangladeshi masses. DBBL additionally works the nation’s biggest ATM armada and in the process definitely cut customer expenses and charges by 80%. Besides, DBBL picking the low benefit course for this division has astonished numerous pundits. DBBL had sought after the mass robotization in Banking as a CSR action and never proposed gainfulness from this part. Subsequently it currently gives unparalleled financial innovation contributions to every one of its clients. On account of this outlook, most neighborhood banks have joined DBBL’s banking framework as opposed to seeking after their own. Indeed, even with a background marked by robust innovative ventures and a significantly bigger gifts, customer and financial specialist certainty has never wound down. Dutch-Bangla Bank stock set the precedent at the most elevated offer cost in the Dhaka Stock Exchange in 2008. â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- 2. 1 Pioneer of Mobile Banking Dutch-Bangla Bank Limited (DBBL) has just because presented its portable financial help at first April, 2011 extending the financial assistance from urban communities to remote regions. Bangladesh Bank Governor Atiur Rahman yesterday introduced the administration by keeping Tk 2,000 and pulling back Tk 1,500 through Banglalink and Citycell portable systems in Motijheel region. â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€ 2. 2 Achievement of DBBL on Mobile Banking division Awards got by DBBL for propelling best versatile financial administrations: â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- 2. 3 Agent of DBBL Mobile Banking â€Â Agents Mobile Banking †Agents : ( Total = 13721 ) Dhak a Division ( 5422 )| Chittagong Division ( 2368 )| Sylhet Division ( 830 )| Barisal Division ( 812 )| Rangpur Division ( 1489 )| Khulna Division ( 1305 )| Rajshahi Division ( 1495 )| â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- . 4 DBBL Mobile Banking Model Dutch-Bangla Bank Limited (DBBL), an innovation smart business bank in Bangladesh, began Mobile Banking on 31 March, 2011. DBBL has followed a remarkable model for organization of the Mobile Banking in Bangladesh. DBBL model has the accompanying characteristics:| 1| Bank-drove model: DBBL Mobile Banking is a Bank-drove model to satisfy the fundamental financial needs using cell phones in Bangladesh where just 24% of the grown-up populace has ledgers, however 60% are utilizing cell phones. This is in opposition to the Mobile Banking in created nations where practically 100% of the grown-up individuals have financial balance, and as such there is no requirement for releasing fundamental financial exercises utilizing cell phones, rather there is a necessity for the banks to release regular financial administrations over the current ledgers all the more advantageously utilizing cell phones. | 2| Vision: The vision of the DBBL Mobile Banking is to elevate Banking to the unbanked (not at all like different models in creating nations which advance P2P or ‘Send Money’), and to create reserve funds propensity among the unbanked. Appropriately DBBL Mobile Banking began with and furnishing most noteworthy significance to the enlistment with legitimate KYC, Cash-in and Cash-out exercises. Different exercises like P2P, payment of outside settlement, pay/compensation, government’s/different recompenses, broadcast appointment top-up, purchasing merchandise and ventures and so forth are considered as the side-effect of the fundamental financial administrations. | 34| A record, not a wallet: DBBL Mobile Banking considers the store of the client as equalization in his versatile record like parity in the reserve funds or current records, not as electronic cash or wallet. Four gatherings included: DBBL Mobile Banking hosts included four gatherings †Bank, Mobile Network Operators (MNO), Agents and Customers with a commission model to suit every one of the gatherings. The commission charged to the clients is adequate to them (clients), and simultaneously it is persuasive for the Bank, MNO and operators to maintain their individual business. Most elevated need is given to the advantages of clients and specialists. | 5| Four Cash development tiers: Customers can trade out/money out at operators, specialists at super specialists and the super specialists at bank offices. In this way ll the money is at last kept at a bank office. To make the exchanges advantageous, arrangement has been saved for the clients and operators to play out the exchange straightforwardly at bank offices/ATMs. | 6| Four Geographical tiers: To have better and close oversight on the clients, specialists and super operators, build up the versatile financial market, fast and li mited information section during client enrollment, and the question the executives, the nation has been partitioned into four levels †domain, upozila, locale and division. | â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- . 5 Number of Customer in Comparison with others. 2. 6 â€â€â€â€â€â€â€â€â€

Accounting for Decision Makers -Discussion Question Assignment - 4

Representing Decision Makers - Discussion Question - Assignment Example For instance for the subsequent thing, if the most elevated spending esteem was $154967 while the necessary financial plan for one year from now is not as much as that, this is a leeway. The third thing will make a budgetary leeway since more cash will be utilized to address the circumstance. On the off chance that $5400 gave the poor outcomes, more dollars will be required one year from now. Counting deterioration esteem in the buy spending will build cost somewhat: this is a leeway as well. For instance if gear costs $392 today while its charge is $8, the planned cost at that point becomes $400. Expansion rate and fixed expense to the evaluations of procurement will slight loosen up the financial plan: for instance planning with $450 for an office that costs $400 today. Ultimately, new representatives require greater expense to make work proficient. Utilizing this expense for estimate of work effectiveness would make a leeway. A model would financial plan for a normal $211 for work proficiency of new representatives while just about $110 dollars would be utilized for the equivalent. I trust Bailey can legitimize the implicit budgetary leeway to the organization. The supervisor may need to clarify would profit the organization like forestalling continuous comes back to the planning table or regular withdrawal of activities. I would propose for Bailey to improve the company’s planning by utilization of mechanized frameworks, for example, exceed expectations spreadsheets for planning and driver-based measurements (Hartgraves and Morse, 2015). Also, trustworthiness among offices and the executives ought to be kept up with the goal that none is taken for a

Illegal logging in the Republic of Congo - Myassignmenthelp.Com

Question: Examine about the Illegal signing in the Republic of Congo. Answer: Brief diagram of the exchange history of the picked nations Congo-Kinshasa, which is the capital of the Democratic Republic of Congo, was the second modernly created nation in Africa, after South Africa, during its freedom in 1960 (Thomas and Winkler). It was described with a flourishing mining part alongside a generally beneficial rural segment. It is an inadequately populated contrasted with its zone and is a home for countless normal and mineral assets. It is portrayed with stores of crude minerals, having an expected worth of US$24 Trillion (McKnight). In this way, this nation has a background marked by exchanging different crude minerals, by method of mining items, yet it has fundamentally fallen since 1980s because of defilement, governmental issues and war, making it a nation today, having a the most minimal per capita GDP on the planet. In Sweden, generally, there was compatibility of an organized commerce arrangement. Sweden was effectively reliant on worldwide exchange, which has assumed noteworthy job in inspiring the improvement design so as to advance elevated expectation of living. The openness to abroad markets has empowered the enterprises to extend and practice. The liberal exchange arrangements Sweden had prompted advanced imports, rivalries and basic change. In 1995, Swedens joining of the European Union denoted a significant advance in the Swedish post-war history (Samuelsson and Joakim). Social, political and monetary outline of the chose countries In social setting Congo Kinshasa has confronted most elevated rates of neediness in late patterns anyway the occurrence of destitution is higher contrasted with other focal African nations. As per ongoing reports the DRC has an enormous populace of about 65.7 million of every 2012 anyway it has been seen that high populace development pace of 2.7% will strengthen the predominant social conditions (Pritzkow et al.).According to the estimation of the World Bank, around 50 million live in Congo-Kinshasa on under US$1.25 per day (Njuguna). The issue of neediness has end up being a significant shortcoming in improving the social states of the Congo-Kinshasa and in late patterns with the developing populace the issue of destitution is ever expanding. The DRC had confronted different political clashes during the 1990s, prompting an extended social and financial droop. Endeavors have been made for defusing the political emergency by the Government. One of these endeavors has been as an understanding, marked on 31st December, 2016, which accommodates a change period where forces will be held mutually by the President and the restriction, until the presidential decisions in 2017 (Ali, et al.). The understanding likewise specifies that the president can't look for a third term and the adjustment in the Constitution can't be endeavored. Be that as it may, the understanding was not gone into and the 2017 races got deferred as the correction of the discretionary register was not finished (Samuelsson and Wendell). The political clashes in the Congo-Kinshasa made obstacles in financial improvement of the nation. Because of political clashes a few ventures are anticipating endorsement and because of this explanation the hierarchical develop ment of the nation is missing behind. This has end up being a significant shortcoming to the districts of Congo-Kinshasa. In the prudent setting, DRC has the most minimal GDP rate since 2001 because of the declining costs and the contracting worldwide interest in crude materials. The DRC likewise needs access to vote based and global money related markets and has confronted a radical decrease out in the open fund in 2015 and 2016 (Nicolas et al.). Presently, the Government has propelled numerous changes and marked different agreements which are open to the general population, alongside interest in the Extractive Industries Transparency Initiative (EITI). Sweden as a created nation has been considered of having the best and the most equivalent ways of life on the planet. Before all else the nation had an exceptionally low joblessness rate, which step by step expanded in late patterns, influencing enormous gathering of individuals having low capabilities and settlers. Additionally, Sweden has a similarly better work showcase and the liberal enactments in regards to migrants offer access to the outsiders into the Swedish work advertise (Munemo). The entrance to outsiders has been considered as a significant quality as it expanded work open doors for business openings. The present Swedish political scene is commanded by the two greatest ideological groups: Social Democratic Party and Modern Party. For two centuries, the international strategy of Sweden has been founded on the guideline of non-arrangement and lack of bias. Besides, Sweden has been effectively associated with different compassionate activities alongside participations in numerous global associations like WTO and OECD. Sweden is one of only a handful barely any nations which had the option to meet UNs help focus of 0.7% of GNI and the biggest supporter of the UN (Potter, Dawson and Frierson). These components can be considered as quality of the nation as it engaged with the improvement of different compassionate exercises around the world. Monetarily, Sweden has probably the most beneficial economy in EU at present and the fifth biggest GDP per capita. The Swedish Governments changes and dependable monetary approach was the explanation of Swedens recuperation from the financial emergency in 2008-2009 (Pritzkow et al.). The incomes are normally high and over the most recent couple of years it has been surpassing half of GDP. The Swedish economy is trade situated and delivers over half of the GDP (Lawson). Sweden being a created nation is financially steady and from the earliest starting point its significant quality was that it has an open economy. Orography of the chose nations Congo-Kinshasa, the capital of DRC is arranged by the Congo River Basin, which has been covering a region of very nearly 1,000,000 square kilometers. The nation has its solitary outlet to the Atlantic Ocean as a different dread portion of land on the north bank of the Congo River (Anderton, Brenton and Oscarsson). There is a tremendous, low-lying focal territory, which is a level formed molded slanting towards the west and is secured by tropical rainforest and crossed by streams. In the west the focal point of the woodland is encircled by hilly porches in the west and levels converging into the savannahs in the south and the south-west (Potter, Dawson, and Frierson). Thick fields are found past the Congo River in the north and in the eastern outskirt the mountains of Ruwenzori run are found alongside Rwanda and Uganda. Sweden is arranged on the Scandinavian Peninsula in the Northern Europe. Sweden has a geographic component which remembers profound coastline for the eastern side alongside the Scandinavian mountain chain on its western limit, which has been isolating Sweden from Norway. Sweden has oceanic fringes with nations like Denmark, Poland, Lithuania, Germany, Russia, Latvia and Estonia and which are connected to Denmark by the Oresund Bridge (Pritzkow, et al). Sweden being a created nation is the 56th biggest nation on the planet and the fifth biggest in Europe and Northern Europe (Ali et al.). Framework of the chose countries: In the Congo-Kinshasa, ground transport has consistently been trying as the geography and dampness of the Congo bowl went about as genuine deterrents to rail and street developments. Moreover, the ceaseless fumble and inward clash has additionally prompted genuine under-speculation over numerous years. Congo contains a great many safe conduits and customarily it has been powerful methods for transport in going around the nation. The best methods for transport is via air for moving inside the nation. Air transport is utilized to move cargo and faculty too (Ali, et al.). The vehicle foundation of Sweden is barely over the EU normal for streets, air terminals and ports anyway in the event of railroad framework it and is beneath EU normal. Sweden is the second best nation in EU corresponding to the practicality shipments and its TEN-T Core Network for inland conduits has been finished and half of the Core street and ordinary rail systems has additionally been finished (Odolinski and Jan-Eric). Fare worth and import estimation of the chose nations The DRC has been considered as the 102nd biggest fare economy on the planet and sent out about $5.69B and imported $5.64B in 2015, bringing about a positive exchange equalization of $47.5M. In 2015 it was seen that the GDP of the Democratic Republic of the Congo was $35.2B anyway its GDP per capita was $784 also (Cathey, Hong and Pak). With respect to the top fares, there are refined copper ($2.67B), copper metal ($376M), cobalt ($755M), Cobalt metal ($666M), Hydroxides ($302M) and cobalt oxides (Charlesworth). The top imports of Congo-Kinshasa included Packaged Medicaments ($227), Refined Petroleum ($207M), Delivery trucks ($114M) Human/Animal blood ($155M) and Excavation apparatus ($113M) (Cathey, Keejae and Simon). On the planet economy Sweden is the 26th biggest fare. As indicated by reports, in 2016, Sweden sent out $135B and imported $139B which brought about a negative exchange equalization of $4.24B.The top fares of Sweden are Refined Petroleum ($6.4B), Packaged Medicaments ($5.56B) Telephones ($3.6B), Cars ($7.42B) and Vehicle Parts ($5.01B) (Odolinski, Kristofer, and Nilsson). In 2016 Sweden imported $139B anyway during the most recent five years the imports of Sweden have expanded extensively to a pace of 1.88%, from $167B in 2011 to $139B in 2016. Exchange courses of the chose nations As referenced before, in Congo, the ground transport has been extremely feeble and henceforth, exchange isn't finished by rail or street. In any case, because of traversable conduits across two third of the nation, exchange is finished by utilizing these conduits somewhat. Yet, air transport is the generally utilized vehicle in Congo and the vehicle of minerals and those with high

Consumerism and Materialism in America Essay -- possesive, arrogant, s

The economy is a delicate thing; anyway it can enormously affect individuals. Americans particularly are influenced in light of the fact that they are so covetous, they generally need more. Since Americans are exceptionally materialistic, they can turn out to be excessively egotistical and possessive since they are accustomed to getting their way, by virtue of having cash. A few people are perpetually discontent with what they have; they are consistently watching out for more cash and more belongings. Man requires nourishment, safe house, dress and fuel everything else is unnecessary. Extravagances lead to things like realism and eagerness. Individuals need to understand that everybody is the equivalent within. Our precursors didn’t have innovation or a huge amount of cash and they by one way or another endure. â€Å"For the improvement of ages have had however little effect on the fundamental laws of man’s presence; as our skeletons, presumably, are not to be recognized from those of our ancestors†. (Thoreau) Thoreau recognized what a great many people today don’t, that we are no different regardless of how much cash we have. Eagerness can prompt negative qualities, for example, voracity and inefficiency. Our time on Earth is restricted; we don't have the opportunity to squander on realism and insatiability. We should conce ntrate on developing ourselves and our nation. In Thoreau’s Economy, he looks at voracious people to being cooked on the grounds that they are warmed by their superfluous materials. â€Å"The lavishly rich are not just kept serenely warm, yet unnaturally hot; as I inferred previously, they are cooked, obviously à la mode.† (Thoreau). Individuals are continually endeavoring to have more than what they have. â€Å"...the need to ‘keep up’ have for some time been a piece of American culture.† (Schor) The need to have the most up to date and most recent devices is exceptionally solid in Americans. Produc... ...position. Bedford/St. Martin's, 1991. 421-430. Gailbraith, John Kenneth. The Dependence Effect. Renee H. Shea, Lawrence Scanlon, Robin Dissin Aufses. The Language of Composition. Bedford/St.Martin's, 1958. 478-481. Rose, Phyllis. Shopping and Other Spiritual Adventures in America Today. Renee H. Shea, Lawrence Scanlon, Robin Dissin Aufses. The Language of Composition. Bedford/St. Martin's, 1984. 482-484. Schor, Juliet. The New Consumerism. Renee H. Shea, Lawrence Scanlon, Robin Dissin Aufses. The Language of Compositon. Bedford/St. Martin's, 1999. 487-489. Smith, Joan. Shop-Happy. Renee H. Shea, Lawrence Scanlon, Robin Dissin Aufses. The Language of Composition. Bedford/St. Martin's, 2000. 490-494. Thoreau, Henry David. Economy. Renee H. Shea, Lawrence Scanlon, Robin Dissin Aufses. The Language of Composition. Bedford/St. Martin's, 1854. 474-477.

The Chanel Brand Term Paper - 2750 Words

The Chanel Brand (Term Paper Sample) Content: The Chanel BrandByPresented toThe Chanel BrandChanel is arguably the most influential signature brand in the world of fashion marketing and branding. In this paper, we are going to examine the signature brand of Coco Chanel with respect to images produced for television, fashion magazine, online adverts and as well as social media campaign to determine the impact Coco Chanel has had on fashion marketing and branding. As a result, we are going to answer a number of questions regarding the Chanel brand. What makes Chanel unique? Why do people trust Chanel brand? Why pick Chanel over any other luxury brand? Why do people fall in love with the Chanel brand? What is the foundation of Chanelà ¢Ã¢â€š ¬s brand power? How does the Chanel brand appeal the senses?3256915163195 (Active lifestyle and financial dependence)00 (Active lifestyle and financial dependence)199390182245 (The true style of simplicity and elegance)00 (The true style of simplicity and elegance)center514350M arie HÃÆ'lÃÆ' ¨ne Arnaud, Chanel Model00Marie HÃÆ'lÃÆ' ¨ne Arnaud, Chanel ModelPhoto by SantÃÆ' Forlano, Vogue 1958Gabrielle Coco ChanelAccording to Paul Klee, a painter born in Switzerland, "one eye sees, the other feelsà ¢Ã¢â€š ¬Ã‚ . In the case of Chanel, feeling for the monolithic brand is created though sensation and the ability of people to relate and connect to the brand values. Gabrielle Coco Chanel was the pioneer in the heart of fashion industry and essentially, she is the brand values. Actually, her position and personality form the foundation of the Chanel brand. Besides, the desire and effort to keep her at heart of everything that Chanel does is why the brand exists (Simon, 2011).1514475142875Gabrielleà ¢Ã¢â€š ¬Ã‚ Cocoà ¢Ã¢â€š ¬Ã‚ Chanel00Gabrielleà ¢Ã¢â€š ¬Ã‚ Cocoà ¢Ã¢â€š ¬Ã‚ ChanelOn emotional level, Gabriel Coco Chanel stood for strength and love at the same time maintaining dignity. On clothing level, it is the precise elegance, fine cut and prec ision of Chanelà ¢Ã¢â€š ¬s product lines that make people to love and buy the trendsetter Chanel brand. As a matter of fact, "they are not just buying makeupà ¢Ã¢â€š ¬.they are buying Chanel make upà ¢Ã¢â€š ¬Ã‚ . Chanel has a meaning to every consumer, and that is the reason why Chanel a Top-of-Mind Brand.Actually, Gabriel Coco did not build a brand, the brand built around her. Indeed, "in a land of dreams, illusions and fantasies lies at the heart of a great house which has never stopped beating to the rhythm of the future" (Simon, 2011). Gabriel Chanel enchanted Paris and her spirit continues to enchant the globe. Through, retaining the specific mantras and standard she set. The house of Chanel has dressed a century.The CamelliaOne of the most attractive feature about Chanel, new and vintage as well, is how Gabriel Cocoà ¢Ã¢â€š ¬s personal story is reflected over and over in the details. It ultimately leads us right down to the Camellia flowers, features on Chanel Wallets, Ha ndbags and Jewelry. According to the Elle magazine, Gabriel Chanel fell in love with the camellia after one was given to her by her boyfriend, Boy Capel. After some time, she started pinning silk versions of the flower to her collars, her hair and the blossoms found a home in her apartment (Bott, 2005).123825467360(Chanel Camellia Earrings) 00(Chanel Camellia Earrings) 3933825276860(Chanel Grey Camellia Bag)00(Chanel Grey Camellia Bag)2181225807720 (Camellia Brode) )00 (Camellia Brode) )In order to understand the role of the Camellia flower in Chanel brand, we first need to research on the flower. Camellia is an exotic flower known in Asia as the Japanese rose with 120 variations, which Gabriel Coco made as part of the social campaign. The Camellia is a symbol of carnal desire, an exotic forbidden flower, an accessory, a theme, an ornament, and above all a style trademark. In addition to that, it is a symbol of women seeking to seduceà ¢Ã¢â€š ¬every so often cheerful, artificial and shocking. In short, it is a mode of brand connection, a tangible symbol that represents the brand identity.The Little Black DressIt is hard to dream of a world without black as a perfect outfit color choice, but before Gabriel Chanel, the color was set aside for funerals and widows in mourning. At the time, women dressed in reds, electric blue and greens, which made the design feel "unpleasantà ¢Ã¢â€š ¬Ã‚ . According to Chanel, these colors are "impossible" she specified that "...a woman dressed in black draws attention to herself, not the dress" and decided to dress these women in black" (Simon, 2011).13576307620Style of simplicity and elegance)00Style of simplicity and elegance)Imagine when a girl, sets out to find love, she will stop at different places, and she will be convinced that she has found it for some time until "the one" appears. At this moment, she will realize her mi stakes and that she has been wearing the wrong size and appropriate. In this circumstance, finding the perfect little dress goes through the same set of rules. Gabriel Coco established this determination and inserted it into the House of Chanel. In fact, the black dress is an establishment and a concept and not a piece of clothing (Simon, 2011).Gabriel Chanel had a searching spirit, a platform of viewing the world, a dignity that was superior, she was nothing like the romantic idols destined to be victims to love and more so anything that she appreciated had earned freedom, a freedom she as to defend at any cost. It is this expression of personality and emotional direction and forte which dived the Coco Chanel brand essence.The Brand IdentityAbove all, the brand identity of Coco Chanel is mainly supported by word of mouth. After all it is a free world and everyone has an opinion on Chanel. In reality most would say it is exclusive and attracts attention despite the fact that it is s imple, the basic colors it constantly focusses, reflects the true style of elegance. In addition, the culture (as Vogue) in which Chanel is promoted reflects its prestige and place in the fashion industry. Coco Chanel is a brand for the upper class, wealthy, celebrities, socialites and individuals from powerful background and a fashion trend as well.Chanel products reach the intended audience by advertising Chanel culture and lifestyle in places where those who exist within the culture will desire to be part of the Coco Chanel lifestyle. As a style icon, Gabrielle Chanel fuelled her own ideas on how modern women should look, act, walk and dress. In fact, her own figure and cropped hair became an ideal, active lifestyle and financial dependence.left635000142875116205Model in a Suit by Chanel)00Model in a Suit by Chanel)340995057784 Model and Designer Marie Helene Arnaud)00 Model and Designer Marie Helene Arnaud)-14287550673000357187518034000180975514350 Marie Helene Arnaud in Suit by Chanel00 Marie Helene Arnaud in Suit by Chanel3162300542925Independent lady lifestyle reflected by Chanel Suit00Independent lady lifestyle reflected by Chanel SuitThe Brand LogoThe logo was designed by Gabrielle Coco Chanel herself and remains unchanged since 1925. In due course, it became the most recognizable symbols in the world of fashion marketing and branding with its overlapping double "Cà ¢Ã¢â€š ¬Ã‚ , one facing forward and the other facing backward: representing Coco Chanel. The Coco Chanel logo is a symbol of elegance, wealth, and elitism and sets the standard for international fashion. Indeed, it is at the very soul of the brand and at the Chanel universe and culture.The Brand ValueChanel brand introduces a new perfume every decade, not after every three minutes like many competitors. In fact Chanel consumers know what to expect, thus avoiding confusing the consumer. Chanel keeps coming back, at all times, they come in and out of the marketCulture ChanelCulture Chanel consists of exhibitions, built on a subtle exchange of correspondence, though play and impressions. Indeed, it is a very interactive platform that focuses on displaying a Chanel culture. Additionally, there are theatres on the ambiguity between masculine and feminine and represents a grand scale. Each collection has is an "outstanding piece" representing the Chanel culture and lifestyle and Cocoà ¢Ã¢â€š ¬s legacy as well. In addition, the style of the Culture Chanel website is classy with modern design, the perfect combination to preserve the legacy of Coco through her brand. Culture Chanel is more of a cultural touch point, creating a culture that reflects the key attributes of Coco Chanel, simplicity and elegance.Photo by Kim Weston Arnold, Spring 2015 Coutur20002508255Chanel Model Magda LaguingeChanelModelMagda Laguinge00Chanel Model Magda LaguingeChanelModelMagda LaguingeKarl Lagerfeld and the Chanel GirlsKarl Lagerfeld is an expert of reinvention, having constantly himself as well as his labels. In addition to his own label, the legacy of the Chanel brand rests on the shoulders of fashion designer Karl Lagerfeld. In any case his success is run by is ability to keep the spirit of Coco active at the heart of the brand at the same time innovating the fashion and keeping the brand modern. On one occasion Karl Lagerfields declared that, "...fashion is not respect sometimes my reinventions shocked purists who thought that am destroying Mademoisellesà ¢Ã¢â€š ¬ elegance and simplicityà ¢Ã¢â€š ¬but then am strong.à ¢Ã¢â€š ¬Ã‚ Ãƒâ€š1495425414655Karl Lagerfeld at a Cat Walk Event with the Chanel Girls ModelMagda Laguinge00Karl Lagerfeld at a Cat Walk Event with the Chanel Girls ModelMagda Laguingecenter435610There is a focus on Catwalks in Paris where Gabrielle Coco Chanel began her work00There is a focus on Catwalks in Paris where Gabrielle Coco Chanel began her workBranded PerfumeBranded...

Why Homelessness Is Worldwide And Social Problem - 858 Words

First and foremost, how do we defined a homeless person? According to National Health Care for the Homeless Council, homeless is defined as â€Å"an individual who lacks housing, including an individual whose primary residence during the night is a supervised public or private facility that provides temporary living accommodations, and an individual who is a resident in a transitional housing† (â€Å"definition of homelessness,† n.d.). It is important to recognize that homelessness is worldwide and social problem because it is directly affected by large social forces that affects individual’s social life. In a research made by Coalition for the homeless says that in December 2015, there were 60,096 homeless people in New York city, including 14,553 homeless families with 23, 885 homeless children. Moreover, this becomes a social problem, due in large part to structural inequality and it affects a wide variety of people that can range from those people experiencin g eviction, unemployment, family relationship breakdown, domestic violence, health crises, poverty, mental illness and substance abuse. These reasons can be the precipitating factor in the onset of homelessness. One of the sociological theories that can be used to explain homelessness is Marxism. Marxism is based on idea of Karl Marx (1818-1883), who is a sociologist, historian, revolutionary and an economist. His theory is focused on society, economics and politics, which is term Marxism or what is known as conflictShow MoreRelatedWhy Homelessness Is Worldwide And Social Problem866 Words   |  4 Pagestransitional housing† (â€Å"definition of homelessness,† n.d.). It is important to recognize that homelessness is worldwide and social problem because it is directly affected by large social forces that affects individual’s social life. In a research made by Coalition for the homeless says that in December 2015, there were 60,096 homeless people in New York City, including 14,553 homeless families with 23,885 homeless children. Moreover, this becomes a social problem, due in large involvement to structuralRead MoreHomeless On A Single Winter Night Essay1507 Words   |  7 Pages2015). Worldwide, acquiring an accurate picture of homelessness has proven challenging due to varying definitions country to country. Furthermore, data on homelessness has also proven to be extremely sparse in many parts of the world. The last worldwide survey was attempted by the United Nations. Based on the survey it was estimated that 100 million people were homeless across the world (United Nations, 2005). Due to the lack of data, greater focus should be placed on the issue of homelessness. ConsideringRead MoreWhy Do People Become Homelss1750 Words   |  7 PagesM1 ASSIGNMENT WHY PEOPLE BECOME HOMELESS AND WHY IT DOESN’T STOP LAVERNA MOORER ARGOSY UNIVERSITY Abstract This paper is going to present to you why people become homeless and why it does not stop Homelessness is a problem that have getting out of hands because of not addressing the situation on time. The focus is not so much the why but, if it will ever stop. Homelessness is a phenomenon that has so much to address research has been done; it was discover that for our government to concentrateRead MoreNegative Effects Of Homelessness1446 Words   |  6 PagesMany people tend to want to ask themselves the question, â€Å"Does homelessness affect me at all?† Typically, if homelessness isn’t affecting a certain individual or anyone that they’re close to, they tend to not want to help. From previous research done by Pergantis, Tolliver, Bishop, 2016, it is a known fact that about 578,242 people in America are considered to be homeless. People who were homeless back then done by were considered as disconnected from the world and they have also encountered psychological Read MoreThe Problem Of Homeless Children963 Words   |  4 Pagesbottle in a brown paper bag. However, homelessness for the past years has begun to be more visible. Homeless children are portrayed in welfare and academic literature as a category of children at risk. Whatever transpires in early childhood can affect a child s lifestyle. In young children, the results are harsh. Stress can result from major trauma, which can weaken the developing brain and lead to lifelong problems. Homelessness is becoming exceeding worldwide affecting countries with no regardRead MoreThe Disgrace of Veteran Homelessness Essay1400 Words   |  6 Pagesin the world as well as the strongest military. Yet even America falls prey to a social ill that plagues every society, that of the homelessness of its citizens. Shamefully of those homeless 23% are reported to be veterans, although the actual numbers may be much larger (Coalition for the Homeless). These soldiers gave of themselves for their country and now annually more than 500,000 of them experience homelessness (National Coalition for the Homeless). It is a disgraceful fact that in the greatestRead MoreThe Homeless Americ What Happens People Who Become Homeless1221 Words   |  5 PagesDo you ever wonder why there are so many people out there who don’t have anything but the clothes on their back and are out in the streets begging for whatever they can receive from others? Maybe they just were down on their luck. Some of them you would probably think was because of their own fault. Maybe it was, or maybe because of circumstances out of their control they just lost it all. Families as well as individuals can be homeless. The National Center on Family Homelessness notes that about one-thirdRead MoreDifferences Between Inequality And Class Differences1501 Words   |  7 Pagestwo strands Making Lives and Ordering Lives and discuss how they persist over time and will look particularly at economic inequality, homelessne ss and class differences. Concluding that the whole world is effected by continuing inequalities and differences, which is only getting worse. What is ‘Inequality? ‘it’s definition ‘The unequal distribution of valued social resources within a society or between societies’ (Blakeley Staples, (2014 ) p13, 25). Thus it is the unequal opportunities, betweenRead MoreThe Issues Of Homelessness Around The World2250 Words   |  9 Pages1. Introduction This report will be discussing the issues of homelessness around the world and in Australia. Homeless people are people who are living under rough circumstances due to money issues and other problems in the society, there are 100 million people estimated worldwide who are homeless. Those who are homeless all have a different story as to how they got there, usually having no support from their friends or family leaving them isolated and unwanted. This report will be covering theRead MoreHabitat for Humanity1727 Words   |  7 PagesHabitat for Humanity Habitat for Humanity International is a nonprofit, world-wide Christian housing ministry. Habitat for Humanity International seeks to eliminate poverty housing and homelessness from the world, and to make decent shelter a matter of conscience and action. â€Å"Habitat for Humanity works in partnership with God and people everywhere, from all walks of life, to develop communities with people in need by building and renovating houses so that there are decent houses in decent communities

Women, Men, And Society - 1195 Words

Taylr Wacker 12/11/14 Women, Men, and Society MWF 12-12:50 To women love is a personal and subjective experience. If you go around and ask the question â€Å"What is love?† you will get so many different answers. The reason for this is because to each women different things are important. It may mean loyalty, passion, excitement, warmth and friendship. Women also think that love can mean that someone will do anything for the other person and be there for that person no matter what the situation. Love, in ancient Greece, was known to be the admiration between a man and beautiful young boy. In the thirteenth century, the definition of love was the love between a woman married to another man and knight. Love between a wife and husband was the norm in Puritan New England. Also in Victorian times, the asexual commitment from a mother for her child was the definition of love. As you can see there were many different types of definitions of love. In today’s society norm definition of love is a longstanding heterosexual relationship between two committed lovers. Studies have been proven that women are more of the â€Å"experts† when it comes to love. But these have been more biased based. The difference between men and women when it comes to who are more experiences is actually rather small when using unbiased based research. Women have been known to be closer with family, but both women and men are less close to their father than their mother. Women tend to want to get closer to theShow MoreRelatedThe Roles of Men and Women in a Society967 Words   |  4 PagesThe Roles of Men and Women in a Society There is a complexity in understanding the role of men and women in a society. Scientists and biologists are challenging themselves to explain the mental and behavioral processes of genders. Natalie Angier born and raised in New York writes â€Å"Men, Women, Sex and Darwin† an essay about evolutionary psychology and the misleading perceptions it has women. She focuses on five topics that the theory argues proving them wrong, and using them for support. TheRead MoreThe Role Of Men And Women During A Patriarchal Society1764 Words   |  8 Pagesof Men and Women in a Patriarchal Society Patriarchy has been evident throughout history and it is no wonder that stories in which a male protagonist or men overall would be seen and treated differently for their actions, especially towards women and multiple lovers, and women would be more criticized for the same actions done by a man. The Odyssey by Homer, an ancient Greek author best known for writing the Iliad and the Odyssey, is a good example of the difference on roles of men and women andRead MoreSociety s Expectations And Rules For Men And Women1278 Words   |  6 Pagesnoticed that society’s expectations and rules for men and women are very different. I come from a Latin culture and gender roles that we believe in are instilled in us at a young age. The old traditional gender roles for the females and males roles and is instilled at a young age. For the male gender roles is always the same and feel that a male always have to support the female and the children. The male role thinks that it’s impossib le for women to be educated and support herself and children. InRead More Equality Between Men and Women in Modern Society vs. Ancient Greek Society625 Words   |  3 PagesIn todays society, women hold a position equal to that of a man. 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Characters of each gender needed to fill a set of expectations to conform to societal definitions of each gender, with characters defying such expectations being seen as shocking and unexpected. Under this lens, male

Black History Month Creation and Overview

Black History Month is a month set aside to learn, honor, and celebrate the achievements of black men and women throughout history. Since its inception, Black History Month has always been celebrated in February. Find out how Black History Month originated, why February was chosen, and what the annual theme for Black History Month is for this year. Origins of Black History Month The origins of Black History Month can be traced back to a man named Carter G. Woodson (1875–1950). Woodson, the son of former slaves, was an amazing man in his own right. Since his family was too poor to send him to school as a child, he taught himself the basics of a school education. At age 20, Woodson was finally able to attend high school, which he completed in just two years. Woodson then went on to earn a bachelors and masters degree from the University of Chicago. In 1912, Woodson became only the second African American to earn a doctorate from Harvard University (W.E.B. Du Bois was the first). Woodson used his hard-earned education to teach. He taught both in public schools and at Howard University. Three years after earning his doctorate, Woodson made a trip that had a great impact on him. In 1915, he traveled to Chicago to participate in a three-week celebration of the 50th anniversary of the end of slavery. The excitement and enthusiasm generated by the events inspired Woodson to continue the study of black history year-round. Before leaving Chicago, Woodson and four others created the Association for the Study of Negro Life and History (ASNLH) on September 9, 1915. The following year, the ASNLH began publication of the Journal of Negro History. Woodson realized that most textbooks at the time ignored the history and achievements of blacks. Thus, in addition to the journal, he wanted to find a way to encourage interest and study of black history. In 1926, Woodson promoted the idea of a Negro History Week, which was to be held during the second week of February. The idea caught on quickly and Negro History Week was soon celebrated around the United States. With a high demand for study materials, the ASNLH began to produce pictures, posters, and lesson plans to help teachers bring Negro History Week into schools. In 1937, the ASNLH also began producing the Negro History Bulletin, which focused on an annual theme for Negro History Week. In 1976, the 50th anniversary of the beginning of Negro History Week and the bicentennial of the United States independence, Black History Week was expanded to Black History Month. Ever since then, Black History Month has been celebrated in February around the country. When Is Black History Month? Woodson chose the second week of February to celebrate Negro History Week because that week included the birthdays of two important men: President Abraham Lincoln (February 12) and Frederick Douglass (February 14). When Negro History Week turned into Black History Month in 1976, the celebrations during the second week of February expanded to the entire month of February. What Is the Theme for This Years Black History Month? Since its inception in 1926, Negro History Week and Black History Month have been given annual themes. The first annual theme was simply, The Negro in History, but since then the themes have grown more specific. Here is a list of the most current and future themes for Black History Month. 2014 - Civil Rights in America2015 - A Century of Black Life, History, and Culture2016 - Hallowed Grounds: Sites of African American Memory2017 - The Crisis in Black Education2018 - African Americans in Times of War2019 - Black Migrations

Analysis Of `` Wild `` By Dr. Parlett - 1491 Words

The primary focus of psychoanalysis is uncovering the underlying factors hidden in a client’s unconscious to understand the problems they are facing. In â€Å"Wild† Analysis, Freud emphasizes the responsibility of the therapist go well beyond stating the facts and interpretation. The therapist must pave the way for the client to understand the repressed thoughts and behaviors to guarantee effective therapy (Freud, 2002, p. 7). A practitioner that enforces the psychoanalytic approach in his practice is Dr. Chad Parlett. Dr. Parlett is a trained psychoanalyst who emphasizes on revealing underlining causes that often manifested themselves throughout the childhood years. He believes in the talking cure and pushes his clients to experience this†¦show more content†¦What we are referring to is supplying the patient our knowledge of the content of his or her mind and the manner in which this content is either expressed or avoided. (p.118) Both Greene and Parlett established this notion that analyzing client disclosures should be much more than what it is on the surface. The interpretation should reveal something new that the consumer was initially blinded from, giving them insight on what they are doing. Thus, the interpretation itself should establish a greater understanding of who the patient is. A therapeutic technique such as journaling may be helpful in monitoring a client’s events and feelings when they are not in session. Although journaling may not be a primal psychoanalytic technique, it does provide a client’s interpretation of their own progress and what coping skills they are currently using. The client could always reference back to the journal during the session which can offer the therapist a new outlook on the situation which generates their interpretation. Dr. Parlett incorporates journaling with his theoretical orientation because it gives him more information about the clients as well as give them a more active role in their own treatment. Also, Mark Stone has found journaling to be significantly effective with his own clients. According to Stone (), journalingShow MoreRelatedPerception Based On Metaphors And Linguistics1534 Words   |  7 Pagesunconscious, and to understand the problems they are facing. In â€Å"Wild† Analysis, Freud e mphasizes that the responsibility of the therapist goes well beyond stating the interpretation. The therapist must pave the way for the client to understand the repressed thoughts and behaviors to guarantee effective therapy (Freud, 2002, p. 7). A practitioner that enforces the psychoanalytic approach in his practice is Dr. Chad Parlett. Dr. Parlett is a trained psychoanalyst from South Jersey. His work emphasizes

Essay on Jamba Juice Case Study - 3192 Words

External Analysis The General Environment of the Industry Jamba Juice and its immediate competitors operate under the industry entitled â€Å"snack and nonalcoholic beverage bars† [ (U.S. Census Bureau) ]. According to the U.S. Census Bureau the official description of the snack and nonalcoholic beverage bars is as follows: â€Å"This U.S. industry comprises establishments primarily engaged in (1) preparing and/or serving a specialty snack, such as ice cream, frozen yogurt, cookies, or popcorn or (2) serving nonalcoholic beverages, such as coffee, juices, or sodas for consumption on or near the premises. These establishments may carry and sell a combination of snack, nonalcoholic beverage, and other related products (e.g., coffee beans,†¦show more content†¦In analyzing the bargaining power of buyers, it is important to look at both categories under a separate scope. End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafà ©s can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the â€Å"snack and nonalcoholic beverage bars† industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition. The second type of buyer is the franchisee, which pays Jamba Juice for the right to use its trademarks and proprietary business information (recipes, processes, menus, and other resources). As noted in the ca se, Jamba engaged in a growth strategy in 2007 that involved acquisition of a majority of the franchised locations. This approach reduced the franchisee’s buying power and allowed Jamba to have the upper hand. With the downturn of the economy forthcoming, franchise demands would likely deteriorate. In spite of the growth opportunities offered by franchises, Jamba maintainedShow MoreRelatedJamba Juice Case Study Essay1265 Words   |  6 PagesCASE STUDY Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages, juices and snacks, with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a â€Å"BOGO† (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent, JL 360, Jamba Juice decided to conductRead MoreJamba Juice Case Study Solution1354 Words   |  6 Pages A ten year old California girl started an online petition which collected over 140,000 signatures asking Jamba Juice to phase out its Polystyrene cups which she believes are harmful for the environment. James White, the CEO of Jamba Juice has to decide on how to respond to this public outcry and whether he should phase out the polystyrene cups. The objective of this paper is to help James White make a decision by studying the implications of various available options and their impact onRead MoreJamba Juice607 Words   |  3 PagesMGT 4800 – Strategic Management Case Study Write Up – Jamba Juice April 8, 2013 Major trends in the general environment Jamba Juice has tried to capture a good portion of health conscious consumers by providing healthy smoothies and other nutritious foods for customers on the go. Even though there are direct competitors such as Planet Smoothie, Starbucks, Dunkin Donuts, Panera Bread and McDonalds, Jamba Juice remains competitive by offering its unique blend of smoothies. They are made withRead MoreJamba Juice Case1399 Words   |  6 PagesJamba Juice Case Thought Starters 1. Please analyze the external environment for Jamba Juice concentrating on the six external variables discussed in class. 2. Review the value chain for Jamba Juice and discuss where they are gaining a competitive advantage. 3. Discuss the marketing strategy for Jamba Juice and how it is positioning itself. Do you agree with this strategy? 4. If you were a marketing director for Jamba Juice and were asked to develop an advertising and media plan whichRead MoreKerzner Office Equipment (Research) Assignment3675 Words   |  15 PagesManagement Summit conference held in London, Henri-Dominique Petit, vice-president and general manager, European, African and Middle Eastern region, explained how cross-functional teams are established to empower people and the company as a whole(Case Study, 2005). The team helped the Kodak saved $100,000 by incorporating three of the units involved in its production, printers, graphic designers, and postal workers. The development team which is composed of top cinematographers and filmmakersRead MoreCompensation and Benefits2497 Words   |  10 Pagesacknowledge the importance of compensation and benefit strategies used in organizations all around the world. Compensation and Benefits are used by different organisations globally to attract, motivate and retain their employees. This paper contains a case studies, summary and analysis of academic journals and books to understand the latest trends in compensation and benefits field. The three primary components which are used in designing a strategic compensation plan are listed. During the course of theRead MoreStarbucks Final Case Study4310 Words   |  18 Pagesï » ¿ CASE STUDY: STARBUCKS CORPORATION (SBUX) Frank Mabson BUS 411: Strategic Planning Professor Oma Lopes Midway College - Online Historical Background The name Starbucks came from a character that was chief mate aboard the Pequod in the novel Moby Dick by Herman Melville (Rolph, 2012). Originally, the name for the company was Pequod until one of the original co-owners vetoed it and agreed on the name Starbucks instead. Now, we associate the name Starbucks with the companyRead More The Ethics of Fast Food Essay2395 Words   |  10 PagesJournal put it in a headline: the company wants to run over its competition with a Mack Truck. (1) With the number of actual outlets, specific issues will depend from outlet to outlet. However, in general, the professional issues regarding this case mainly deals with food quality issues. These range from the technology in processing the food to store sanitary policies. First, take the production of the famous McDonalds French fry. During the chains early years French fries were made fromRead MoreStarbucks vs Dunkin Donuts4794 Words   |  20 PagesStarbucks Balanced Scorecard 15 11. Dunkin Donuts Company Overview 15 12. Dunkin Donuts SWOT 16 13. Dunkin Donuts Balanced Scorecard 19 14. Conclusions 21 15. Reference 22 â€Æ' 1. INTRODUCTION This study gives a brief review of the U.S. and international coffee shop industry. The coffee industry includes 20,000 stores with combined revenue of $11 billion. Approximately 20 million people work in the coffee industry worldwide. The coffee industry isRead MoreGender Differences in Leadership Styles and Behaviour3458 Words   |  14 Pages| 1 | Overview of the study | 2 | Objectives of this study | 3 | Masculine and feminine leadership | 4 | Factors that influence an individual’s leadership style(Not gender-linked) | 5 | Leadership - The Indra Nooyi Way | 6 | Howard Shultz - Leadership Of Starbucks Coffee | 7 | Comparative study of the leadership styles of Indra Nooyi and Howard Schultz | 8 | Conclusion | 9 | References | Gender Differences in Leadership Styles and Behaviour Overview of the study: The term leaders refers

Manufacturing Sector in Australia-Free-Samples for Students

Question: Discuss about the Cost of Production in Manufacturing Industry. Answer: Introduction Cost of Production also known as Production Cost refers to costs, which are incurred by a manufacturer in the manufacture or production of the goods. It comprises of various expenses, which includes, but not restricted to, raw materials, labor, consumables and other general overheads. These costs can be classified as Fixed Costs and changeable Costs. Fixed Costs refers to the costs that are incurred in spite of the manufacturing process (Shepherd, 2015). Whereas, the Variable Costs are costs, which would be incurred only when the manufacturing activities take place. The report focuses on the cost of production in manufacturing industry in Australia. It highlights the causes of such costs and the means by which it can be reduced. Manufacturing Sector in Australia In recent times, the manufacturing facilities in the Australia have been on a declining trend as their share in the economy has declined in the last 30 years. It is presently accounting for about 7% of the total production and employment (rba.gov.au, 2017). This is due to an increase in the supply from economies like China which is having lower labor cost. During the mid 2000s, a boost in the demand for the Australian made commodities helped to raise the valuation of Australian Dollars. The rate of exchange is so high that it put additional pressure on the manufacturers, further adding to the already pressurized manufacturers from the structural changes in the industry. Breaking Down of Costs The Business Costs can be broken down in a number of different ways (industry.gov.au, 2017). They are as follows- Labor Costs- This cost includes all the employee payments and social contributions. Rent Facility Charges- This includes the payments made by the property owners for using the building and other structures. Interest and Debt Charges- This implies the cost of the capital, which is determined using the interest rates. Transportation- This includes costs for the transportation of goods by road, rail, pipeline, water or air. Utilities- This includes charges for the provision of the electricity, gas and water. Taxes- This comprises of aggregate of the company and the insurance taxes. Manufacturing in Australia The manufacturing output in Australia has seen a steady increase throughout the 1990s before slowing down in the beginning of the early 2000s. The level of output between the current time and a decade ago is similar. This is given in Graph 1 below. Over the last two decades, the Australian Economy has grown rapidly resulting in a marked decline in the manufacturing output in the share of total output. Level of employment has also declined in the last 2 decades, with growth in labor output in line with that of the economy. (Graph 1: Manufacturing Indicators, Source: rba.gov.au, 2017) Though these trends have been apparent for a few decades, the time period after the global crisis has been characterized by the comparatively slower growth of global manufacturing sector, a more obvious easing in productivity growth and fall in employment in the sector. The manufacturing sector in Australia is quite diversified with having various large industries such as food, beverage and tobacco, machinery and equipment, coal chemicals and metal products, this has been shown in graph 2 below. (Graph 2: Manufacturing Output. Source: rba.gov.au, 2017) The ABSs input output tables provide some light into the organization of these sub-industries (Table1). Amongst the four major sub-industries, two major industry types emerge. The food, beverage tobacco and metal products sub industries both rely heavily on inputs from the primary industries (agriculture and mining) where Australia has an adequate supply. Only a low share of items is being imported. On the other hand, the machinery and petroleum, coal and chemical sub industries use comparatively less inputs from primary industries in Australia. They constitute of more imported items compared to others. They are vulnerable to intense competition due to imports and their final products are targeted primarily to the domestic market. (Table 1: Characteristics of Australian Manufacturing. Source: rba.gov.au, 2017) The ratio proportion of value being added to the total production in the Australian manufacturing industry is largely comparable to that in other advanced economies manufacturing industries (Table 2). (Table 2: Manufacturing Value-added Share of Production. Source: rba.gov.au, 2017) Compared to other Australian Industries, manufacturing industry is a low revenue generating sector; the ratio of value generated to the total production (29%) is the lowest of any industry. Difficulties Integrating in Supply Chains Another factor that has a contribution on the growth of the manufacturing industry is the economys amalgamation with the global supply chains. The recent data on the global supply chains suggest that economies of other countries integrated themselves with the global supply chain to counter the issue with the inferiors and imported goods. The geographical location of Australia is further contributing to the enhanced cost associated to trade and posing a major barrier in larger participation in global supply chains. Moreover, the higher trade cost associated with Australia is posing a challenge to the domestic producers being only having the comparatively small domestic market. They are unable to have the benefit from the economies of scale which can be achieved from lager market and demand. Conclusion The depreciation and devaluation of the Australian Dollar in the recent years has enhanced the competitiveness of the Australian manufacturing industry. Moreover, it is likely to have a consistent growth in the food, beverages and tobacco sectors due to the fact that the export rate increase for the Australian products along with their relative advantages in their primary resources. Compared to this, less demand from the mining industry and the adverse effect on the production of passenger vehicle will negatively affect the rate of output. However, the current rate of production for automobiles and associated equipments only contributes to around 5% of the total manufacturing output. Moreover, in the long term, the lack of infrastructure will further negatively affect the production of the manufacturing industry. The global reduction of the price of manufactured items along with the high valuation of the Australian currency in the time of the resource investment will further affect t he potentiality of the several Australian manufacturers with relatively structural change in the manufacturing sector. It leads to the closure and shifting of the manufacturing facilities to other economies having lower cost of production. However, there are one sector which is proving competitive advantage for the Australian economy is the RD. It is due to the reason that Australian is having huge number of well trained and skilled employees. One important factor that should be considered is lower demand of employees in the manufacturing sector due to their diminishing operations Bibliography Buckley, P. J., Casson, M. (2016).The future of the multinational enterprise. Springer. DRURY, C. M. (2013).Management and cost accounting. Springer. Dunning, J. H. (2012).International Production and the Multinational Enterprise (RLE International Business). Routledge. Fre, R., Primont, D. (2012).Multi-output production and duality: theory and applications. Springer Science Business Media. Ham, I., Hitomi, K., Yoshida, T. (2012).Group technology: applications to production management. Springer Science Business Media. industry.gov.au. (2017). Retrieved 7 August 2017, from https://industry.gov.au/Office-of-the-Chief-Economist/Publications/AustralianIndustryReport/assets/Australian-Industry-Report-2016-Chapter-3.pdf Nicholson, W., Snyder, C. (2014).Microeconomic theory. . rba.gov.au. (2017). Retrieved 7 August 2017, from https://www.rba.gov.au/publications/bulletin/2016/jun/pdf/bu-0616-4.pdf Shephard, R. W. (2012).Cost and production functions(Vol. 194). Springer Science Business Media. Shepherd, R. W. (2015).Theory of cost and production functions. Princeton University Press.

Benefits of Learning English free essay sample

The importance of the Internet grows rapidly in all fields of human life, including not only research and education but also marketing and trade as well as entertainment and hobbies. This implies that it becomes more and more important to know how to use Internet services and, as a part of this, to read and write English. Of course, the majority of mankind cannot use the Internet nowadays or in the near future, since they live in countries which lack the necessary economical and technological infrastructure. But the Internet causes polarization in developed countries, too: people are divided into Internet users and Internet illiterates, and as the use of the Internet grows and often replaces traditional methods of communication, the illiterates may find themselves in an awkward position. In general, it is easy to learn to use Internet services. The worst problems of Internet illiteracy are, in addition to lack of economical resources of course, wrong attitudes. We will write a custom essay sample on Benefits of Learning English or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Older people are usually not accustomed to live in a world of continuous and rapid change, and they may not realize the importance of the Internet or the easiness of learning to use it. But although Internet services themselves are, generally speaking, easy to learn and use, you will find yourself isolated on the Internet if you are not familiar with English. This means that knowledge or lack of knowledge of English is one of the most severe factors that cause polarization. Learning to use a new Internet service or user interface may take a few hours, a few days, or even weeks, but it takes years to learn a language so that you can use it in a fluent and self-confident manner. Of course, when you know some English, you can learn more just by using it on the Internet, but at least currently the general tendency among Internet users is to discourage people in their problems with the English language. Incorrect English causes a few flames much more probably than encouragement and friendly advice. In different countries and cultures, English has different positions. There are countries where English is the native language of the majority, there are countries where English is a widely known second language, and there are countries where English has no special position. These differences add to the above-mentioned polarization. Specifically, it is difficult for people in previous colonies of other countries than Great Britain (e. g. France, Spain, the Netherlands) to adapt to the necessity of learning English. Locally, it may be necessary to learn the language of the previous colonial power since it is often an official language and the common language of educated people; globally, English is necessary for living on the Internet. And the more languages you have to learn well, the less time and energy you will have for learning other things.

Achievement Essay Topics

Achievement Essay TopicsEvery student is able to choose from a range of achievement essay topics. For example, a student can choose essay topics pertaining to subjects such as career decisions, personal experiences, literature, sports, history, relationships and many other interesting subject areas. These essay topics are very interesting to the students as they learn about the students own experiences.A student's life is like a journey in which one has to go through various stages. The success of a student depends on how well the student navigates the stage when he or she is going through the various stages of life. All the students wish to achieve the best results in their lives and a significant factor to achieve this is the essay topic. Some of the major areas where the students use the essay topics include;Achievement essay topics for students who are not able to decide on a topic. This student has to write the essay according to the needs of the teacher. The student is given th e writing guidance that he/she requires. A good teacher always gives enough time to the students for an assignment.The difficulty of the assignment usually depends on the student. The assignment is easier for some students, while it may be harder for others. The instructor makes sure that the assignment is easy and not too challenging. The student should have prepared his/her work before starting the assignment.Good writing skills are needed in order to complete the assignment successfully. The assignment is carried out in front of the class. The students must put up a good front in front of the class. It is important for them to practice this technique so that they do not look foolish when the assignment is over.The teachers look for a good child. The child needs to come up with ideas that are meaningful to the teacher. This helps the teacher to grade the child's assignment and it also enhances the learning process. The assignments given out by the teacher do not always come withou t any problems. The students must know the expectations from the teacher before the assignment begins.Students may make mistakes on their theses essay topics and that's why they need to have patience. They should also be ready to make changes in their work as required. The students must prepare a list of the points they want to put on the paper and the point must be clearly stated on the paper. All the student's inputs must be mentioned on the assignment. Only the student's name and the number must be written down.The students must be ready to face any challenge on the assignment and that is why they need to have a strong basis of information. The students must follow the instructions laid down on the assignment. They should not leave anything out of the assignment. The students should make sure that the assignment is delivered to the teacher and then it must be read carefully.

How fate and fortune affects their relationship Essay Example

How fate and fortune affects their relationship Essay Astrology played a leading role in peoples lives during Shakespeares time. People believed that stars and planets controlled their destiny. They also believed in things such as the wheel of fortune, which was thought to be controlled by a woman, thus the ups and downs of life. In many of his plays Shakespeares theme is fate and fortune, this was important in Elizabethan England because many people had faith in ups and downs of their daily lives and examples of such plays are Macbeth, Hamlet, Mid Summer Nights Dream as well as Romeo and Juliet.From the outset of the play, fate and fortune are seen to play a large role in the lovers lives. Romeo, at the beginning is suffering from heroes, Ay me, sad hours seem long. Not having that, which, having, makes them short. Out of her favour where I am in love. Fate dealt him a cruel blow as Rosaline will not love him back and has decided to turn to becoming a nun.Fortune comes in the guise of Benvolio who suggests they go to the Capulets Party where Romeo can choose from many pretty women. Be ruled by me, forget to think of her. By giving liberty in to their eyes examine other beauties. Ironically it is at this party where he meets Juliet and falls passionately in love.Prior to the party, Juliets mother places the seed of marriage and sexuality in to Juliets mind. Marry, that marry is the very theme I came to talk of. Tell me, daughter Juliet, How stands your dispositions to be married? Juliets mother asks her if she would give her self away to Paris. Fortune decrees that the young woman whos femininity has been awoken ironically meets and falls in love with Romeo not Paris.Fortune allows requited love between Romeo and Juliet. The Passion, electricity, and intensity of their love is explicitly shown. My lips, two blushing pilgrims, ready stand to smooth that touch with a tender kiss. Good pilgrim, you do wrong your hand too much, which mannerly devotion shows in this. For saints lips and holy palmers too? The sonnet the y recite together highlights their feelings and belief for each other. She in his eyes is perfection personified.Fate, however does not allow their happiness to flourish. Tybalts anger is obvious and he wishes for vague revenge. Patience perforce with wilful choler meeting make my flesh tremble in their different greeting, I will withdraw but this intrusion shall, now seeming sweet convert to bittrest gall. Both Romeo and Juliet learn that they are from enemy families. Is she a Capulet? O dear account! My life is my foes debt. My only love sprung from my only hate! Too early seen unknown, And known too late! Prodigious birth of love it is to me, that I must love a loathed enemy. The feud will dominate their relationship.Romeo escapes from his friends at the end of the party as now, Juliet is the fulcrum around which his world revolves. Juliet questions why her love should be Romeo, her hated enemy. O Romeo, Romeo, wherefore art thou Romeo? It is the name that is the trouble not Rome o himself. Tis but thy name that is my enemy, The word not the person is at fault. The balcony is a symbol of the hammer that is trying to stop them, but Romeos vaulting up to Juliet shows that nothing will be allowed to get in the way of their love.The friar scolds Romeos constant falling in and out of love but agrees to marry him to Juliet believing the marriage would end the feud between the two families. Young mens love then lies not truly in their hearts but in their eyes. The marriage forges a fortunate alliance making the two families kinsmen. This, however, is what creates the downfall for the lovers.The marriage between Romeo and Juliet takes place and they believe that their love will blossom but fate refuses to give them this wish. Once they marry they believe they are at the peak of the wheel of fortune looks dominant. Fate closes in and wreaks havoc upon the couple, in the form of Tybalts anger.Tybalt seeks Romeo to torment and torture him for going to the Capulets part y and for the sake of the Feud. Romeo doesnt want to fight Tybalt because they are now kinsmen and it would be a fight against Juliet, his love. Tybalt, the reason that I have to love thee, doth much excuse the appertaining rage to such a greeting villain ain I none, therefore farewell I see thou knowest me not, Mercutio is dealt with a mortal wound and dies by Tybalts sword.Romeo blames himself for Mercutios wound and is resentful of Tybalts insults and fears that his love for Juliet has weakened his courage. Learning that Mercutio is dead he swears to kill Tybalt. Once the murder takes place he runs away from Verona, Lady Capulet hears of her nephews death and demands Romeos death in return. Benvolio gets to tell the whole story of the two deaths. It is fortunes hand that decrees that Romeo is not executed after the several turns of fate.Juliets father does not want Juliet to be married immediately to Paris because he thinks she is not ready for a big sacrifice just yet, Ironicall y, she is already in love with Romeo. After their marriage but before their wedding night Juliet finds out that Romeo is banished and this is another cruel twist of fate. But fortune allows them to consumate their marriage.Juliets father then makes her wedding to Paris imminent, Once again fate interferes; To Juliet when she believes she is experiencing total happiness misfortune comes her way when she loses her nurse because the nurse advises her to commit bigamy. Juliet feels total isolation but fate doesnt leave her in that situation, Friar Lawrence feels he must support her and the vows she has made to God.His plan is well conceived. As a herbalist he offers Juliet a vial full of the most bitter and sweetest ingredients that would make her sleep as if she was dead. Fate would not allow there to be careful analysis of the situation. It continues to dominate while Friar Lawrences idea of the letter to be sent brings about circumstance he cannot control.In the final part of the pla y, fortune disappears altogether and only fate remains. The initial part of Friar Lawrences plan comes to frustration; everyone believes Juliet is dead. Fate, however continues to dominate and Romeo is told by a friend that Juliet is dead, from the moment they met the two lovers never envisioned life apart. Once Romeo hears about Juliets death he believes his life is worthless. He runs to a drug shop and asks the shop keeper for the most vulgar poison he can give. The owner refuses, Romeo however is so desperate he gives all his gold away to the owner and requests a poison that is so powerful it can kill twenty men in an instant, Once he receives the poison he doesnt want to kill his self in the open, he wants to lie beside his wife when he dies. Just when she awakens she finds Romeo beside her, she realises that he is dead; crying she tries kissing Romeo to get a bit of the poison passed onto her, it isnt enough to kill her, fate doesnt allow a bit of poison that is enough to kill twenty men to kill a single person, she picks up Romeos dagger and stabs into her self thinking that if they cannot live together here they can up there.Throughout the play, fate and fortune have played a role that provided the storyline with undulating highs and lows before fate took dominance allowing a small peak at the end when the two families acknowledged alliance. It took bloodshed to bridge a gulf of enmity when it could have only taken a few words of understanding to get them together.

The Heidi Chronicles by Wendy Wasserstein

The Heidi Chronicles by Wendy Wasserstein Are modern-day, American women happy? Are their lives more fulfilling than those of women who lived before the Equal Rights Amendment? Have the expectations of stereotypical gender roles faded away? Is society still dominated by a patriarchal boys club? Wendy Wasserstein considers these questions in her Pulitzer Prize-winning play, The Heidi Chronicles. Although it was written over twenty years ago, this drama still mirrors the emotional trials many of us (women and men) experience as we try to figure out the big question: What should we do with our lives? A Male-centric Disclaimer First of all, before this review continues, it should be disclosed that it was written by a guy. A forty-year-old male. If the subject of analysis in a womens studies class, your reviewer might be labeled as part of the ruling class in a male-biased society. Hopefully, as the critique continues, it wont present as obnoxiously do the self-confident, self-loving male characters in The Heidi Chronicles. The Good The strongest, most appealing aspect of the play is its heroine, a complex character who is emotionally fragile yet resilient. As an audience we watch her make choices that we know will lead to heartache (such as falling in love with the wrong guy), but we also witness Heidi learning from her mistakes; ultimately she proves that she can have both a successful career and a family life. Some of the themes are worthy of literary analysis (for any of you English majors looking for an essay topic). In particular, the play defines feminists of the 70s as hard-working activists who are willing to forgo gender expectations to improve womens status in society. In contrast, the younger generation of women (the ones who are in their twenties during the 1980s) is portrayed as more consumer-minded. This perception is demonstrated when Heidis friends want to develop a sitcom in which women Heidis age are very unhappy. Unfulfilled, frightened of growing old alone. In contrast, the younger generation want to get married in their twenties, have their first baby by thirty, and make a pot of money. This perception of a disparity between the generations leads to a powerful monologue delivered by Heidi in Scene Four, Act Two. She laments: Were all concerned, intelligent, good women. Its just that I feel stranded. And I thought the whole point was that we wouldnt feel stranded. I thought the point was that we were all in this together. Its a heartfelt plea for a sense of community that for Wasserstein (and many other feminist authors) failed to come to fruition after the dawn of the ERA. The Bad As you will discover in more detail if you read the plot outline below, Heidi falls in love with a man named Scoop Rosenbaum. The man is a jerk, plain and simple. And the fact that Heidi spends decades carrying a torch for this loser drains away some of my sympathy for her character. Fortunately, one of her friends, Peter, snaps her out of it when he asks her to contrast her misery with the more devastating problems going on around them. (Peter has recently lost many friends due to AIDS). Its a much-needed wake-up call. Plot Summary The play begins in 1989 with a lecture presented by Heidi Holland, a brilliant, often lonely art historian whose work focuses on developing a stronger awareness of female painters, getting their work exhibited in otherwise male-centric museums. Then the play transitions to the past, and the audience meets the 1965 version of Heidi, an awkward wallflower at a high school dance. She meets Peter, a larger than life young man who will become her best friend. Flash forward to college, 1968, Heidi meets Scoop Rosenbaum, an attractive, arrogant editor of a left-wing newspaper who wins her heart (and her virginity) after a ten-minute conversation. The years go by. Heidi bonds with her girlfriends in womens groups. She crafts a thriving career as an art historian and professor. Her love life, however, is in shambles. Her romantic feelings for her gay friend Peter are unrequited for obvious reasons. And, for reasons hard to fathom, Heidi cant give up on that philandering Scoop, even though he never commits to her and marries a woman whom he does not love passionately. Heidi wants the men she cannot have, and anyone else she dates seems to bore her. Heidi also desires the experience of motherhood. This yearning becomes all the more painful when she attends the baby shower of Mrs. Scoop Rosenbaum. Yet, Heidi is ultimately empowered to find her own path without a husband. Although a bit dated, The Heidi Chronicles still remains an important reminder of the tough choices we all make when we try to chase not just one but a whole handful of dreams. Suggested Reading Wasserstein explores some of the same themes (womens rights, political activism, women who love gay men) in her comical family drama: The Sisters Rosenweig. She also wrote a book called Sloth, a parody of those over-enthusiastic self-help books.